A mind-boggling 1 million cups of tea are drunk every minute of every day – making tea the world’s 2nd most consumed beverage in the world, after water. Tea is more than just a product – it touches so many people, it has a heritage, offers opportunities, and is, indeed, a way of life. While formulating new tea recipes, sustainable sourcing is as fundamental a consideration, in blend development as is raw material cost or its seasonality.
The Indian Tea Industry has an important and special place in the Indian economy. Tea is India's primary beverage, with almost 85% of total households in the country consuming tea. India is the world's largest producer and consumer of tea, with India accounting for 27% of the world tea production. Goldstein Research analyst forecast that the India tea industry outlook is set to reach USD 1 billion by 2025, growing at a CAGR of 5.8% over the forecast period (2017-2025).